Adventure Travel Research, LLC
Privacy Policy
Effective: September 2006
This Web site is owned and operated by Adventure Travel Research, LLC (LetsPlanTrips.com, IPlanTrips.com, PeakTripsPlanner.com, PerfectTripPlanner.com and TripResearcher.com). We refer to these organizations as "Adventure Travel Research," "we" or "our." Adventure Travel Research is concerned about your privacy. Moreover, protecting the privacy of our members and earning and retaining the trust of our customers are core policies for our businesses.
Our Privacy Policy tells you what information we collect when you visit our Web sites, how we use, share and protect it, what choices you have about how the information is used, and how you can access and update that information. If you do not agree to this Privacy Policy, please do not use our Web sites. This Privacy Policy applies to personally identifiable information collected on the Web site where this Privacy Policy is posted.
We want to provide you with information about travel, specific trips, books, published media and other offers that are best suited to your needs. To do this, we sometimes ask you to provide personal information to us. Our philosophy is that you should have control over what kind of information you provide to us and how we use this information.
For purposes of this Privacy Policy, "personally identifiable information" means information that identifies a particular individual, such as name, postal address, email address, and phone number. When other information, such as email newsletter choices, product and services purchases, or consumer product preferences, is directly associated with personally identifiable information, this other information also becomes personally identifiable information.
Please take the time to review this Privacy Policy and understand what we do and don't do with data that we collect from you.
Personal and Demographic Data Collected
There are many features on this Web site for which no registration is required. However, if you are interested in obtaining information, products or services from Adventure Travel Research, or in participating in certain activities on this Web site (such as making an online purchase, purchasing our travel planning services, participating in our online communities, such as discussion forums and photo galleries, or participating in sweepstakes, contests, surveys, or certain special initiatives), you may need to provide us with information about yourself.
For example, if you order a product or service from us, we ask for your name, postal address, email address, telephone number and your credit card number. If you are ordering a product as a gift for another person, we will ask you for that person's name, postal address and phone number in order to enable us to deliver the gift to the recipient. If you participate in an activity such as a survey or sweepstakes, or using our travel planning services, we may also ask you to provide other types of information such as gender and personal interests, which we may associate with personally identifiable information. If you sign up for our email newsletter alerts, you will need to provide us with your name and valid email address.
During or after registration, Adventure Travel Research may ask for other personal interests (including favorite activity and destination), address, birth date, occupation, and income range. Adventure Travel Research might collect this information through personal interest forms, surveys, or contests. We also ask whether you want to receive emails from us or special offers from partners. See the section on "Sharing of Data" for further detail.
When you enter a contest or other promotion offered by Adventure Travel Research or any of our strategic partners, we may ask for your name, address, email address, and demographic information so that we can administer the contest and notify winners or so that we can fulfill the promotion.
You can still use the Web sites operated by Adventure Travel Research without providing personal information, but you will not be able to take advantage of many of our personalized services.
Sharing Of Data
Select Partners and Affiliates
Adventure Travel Research does not sell, trade, or rent your personal information to others who are not disclosed in this Privacy Policy. From time to time we may send special email offers on behalf of us, selected partners, or our affiliated companies if you elected to receive them. If in acting on a promotion described in such emails, you provide additional personal information (such as age, income range, activity interests, etc.) you consent to that information being: (a) shared with the partner under the requirements of this Privacy Policy, if the information was entered into a Web form hosted on an Adventure Travel Research Web site; or (b) shared with the partner and governed by the partner's privacy practices, if the information was entered into a Web form hosted on the partner's Web site.If you came to an Adventure Travel Research Web site from selected partners, we are contractually required to provide your personal information to the partner site. Please consult the privacy policy of the partner site to see how the other company will use your information.
Adventure Travel Research partners include:
At the present time, there are no Adventure Travel Research partners; however, this policy will be updated should this change.
Service Providers
Adventure Travel Research contracts with other companies to provide certain services on our behalf, including credit card processing, email distribution, and promotions management. We provide these companies only with the information they need to perform their services, and they are permitted to use the information only for that specific purpose or as required by law, unless any additional use or sharing of the information is separately permitted under another provision of this Privacy Policy.
Contests
If a contest is sponsored by or together with any of Adventure Travel Research's strategic partners, we may share information with that sponsor. By entering the contest you are consenting to our sponsor receiving the information you provide. That partner will have its own privacy policy that governs its use of the information you provide.
Aggregated Data
Adventure Travel Research will provide aggregate, anonymous information (e.g. "55% of our members enjoy hiking") to advertisers and third parties. Such aggregate data cannot be linked to any one person.
Required Disclosure
Adventure Travel Research will disclose personal information when required to by law enforcement or other appropriate governmental authorities, or if the personal information is pertinent in a legal proceeding or court action.
Cookies and IP Addresses
As part of offering you a valuable service, Adventure Travel Research uses cookies to provide personalized services and content, as well as track information about users. A cookie is a small amount of data that is sent to your browser from a Web server and stored on your computer's hard drive. A cookie is set when you browse our site. You can set your browser to refuse cookies, but your user experience at Adventure Travel Research Web sites will be significantly limited if you do so.
We use cookies to:
1. Enable you to obtain access to our public forum and gallery Web pages without having to retype your login name and password;
2. Allow us to offer personalized services to you; and
3. Calculate the number of people who visit an Adventure Travel Research Web site (or a certain Web page) to allow us to provide better service in the future.
Unless you register, we cannot identify you other than through the tracking number stored in the cookie.
Our Web sites use a variety of technical methods for tracking purposes. We use these technical methods to tell us what parts of our Web site you have visited or to measure the effectiveness of any searches you may do on our site. These technical methods may involve the transmission of information directly to us or to a service provider authorized by us to collect information on our behalf. We also use these technical methods in HTML emails that we send our visitors who have agreed to receive email from us, to determine whether our visitors have opened those emails and/or clicked on links in those emails.
Adventure Travel Research also collects IP addresses of those browsing our sites as a complementary way of tracking site usage. We do not track any individual person's activities using IP addresses. Instead, we use this information solely to determine the number of times browsers view a particular page on our Web site.
Relationship Maintenance Use of Information
Adventure Travel Research uses your personally identifiable information to maintain and manage your account, deliver services that you have requested, and generally enhance your experience on our Web sites. Collectively, we refer to these types of uses as "Relationship Maintenance Uses," and they include all of the ways in which we use your personally identifiable information to maintain and manage our relationship with you that do not involve sending promotional materials. Examples of Relationship Maintenance Uses include, but are not limited to:
• Processing and tracking your registration to our public forums and galleries
• Processing and tracking your product and services orders
• Providing the services you request
• Contacting you about the status of an order
• Sending you other administrative communications
• Sending you surveys
• Sending you updates to our Privacy Policy
• Making changes to Web-based features
Sharing with Third-Party Advertisers
& Links to Other Sites
Our site includes third-party advertising and links to other Web sites affiliated with this advertising. We do not provide any personally identifiable information to these advertisers or third-party Web sites. One example of these companies is Google. These third-party Web sites and advertisers, or Internet advertising companies working on their behalf, sometimes use technology to send (or "serve") the advertisements that appear on our Web site directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, Web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalize advertising content. We do not have access to or control over cookies or other features that they may use, and the information practices of these advertisers and third-party Web sites are not covered by this Privacy Policy. Please contact them directly for more information about their privacy practices. In addition, the Network Advertising Initiative offers useful information about Internet advertising companies (also called "ad networks" or "network advertisers"), including information about how to opt-out of their information collection.
Adventure Travel Research will not send you any email that you do not wish to receive. If you wish to receive newsletters and special offers by email from Adventure Travel Research, selected partners, or our affiliated companies, you can visit the Newsletter Sign-Up Web page. If at any time you wish to unsubscribe from any of Adventure Travel Research’s email products, click on the unsubscribe link at the bottom of any of these communications.
Periodically, Adventure Travel Research introduces new email products or improves existing ones. If you are subscribed to an Adventure Travel Research email product we may provide you with a trial subscription to the new product. You may, of course, unsubscribe from any of these products at any time.
We use an email system that can individually track who opens an email (if you receive the email in HTML format) and who clicks on any link contained in an email. This is personally-identifiable information, which we collect to:
1. calculate how many people were interested in particular topics or particular links contained in an email product; and
2. provide personalized services that are best suited to your interests
If you do not wish such information to be collected about you, you should unsubscribe from our emails.
Children
Adventure Travel Research Web sites are not intended for use by children. We do not knowingly collect information from children under the age of 13. If you are under 13, you may use Adventure Travel Research Web sites only with the involvement of a parent or guardian. We encourage all parents to talk to their kids about online safety and to monitor their children's use of the Internet. If we suspect you are under the age of 13 and using Adventure Travel Research’s Web sites and related services without parental involvement, we reserve the right to terminate your use of our sites without prior notice.
Public Forums, Photo Galleries & Reviews
Adventure Travel Research makes message boards, forums and photo galleries available to its members. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information. You should be aware that if you voluntarily disclose information, personal or otherwise, online in any community area, that information can be collected and used by others. For example, if you use chat, forums, bulletin boards or message boards, or if you post personal information online (such as your email address, photograph, etc.), you may receive unsolicited messages from others. Adventure Travel Research has no control over this use of your personal information.
If you submit a review about your travel experience or travel products and services, be aware that submitting a review is voluntary. By submitting a review, you agree that all submitted content becomes the exclusive property of Adventure Travel Research, and its affiliated companies, which have the legal right to control (use, modify, publish) and review the content of your submission, including the right to refuse to post, or to remove at any time, any review that does not comply with this Privacy Policy. Adventure Travel Research is not responsible or liable in any manner for ratings and reviews posted by users. Further, Adventure Travel Research has no obligation to respond to users who submit reviews.
Information Security
Adventure Travel Research keeps all personal information in a secure server that is only accessible by designated employees, contractors, or agents of Adventure Travel Research.
The security and confidentiality of your information is extremely important to us, and we take a number of steps to safeguard any personally identifiable information or credit card information that you provide to us. We use data encryption technology to help protect against loss, misuse or alteration of your credit card information. Secure Socket Layers (SSLs) encrypt the credit card information sent between your computer and our database. However, no method of transmitting or storing electronic data is ever completely secure, and therefore we cannot warrant or guarantee that such information will never be accessed, used or released in a manner that is inconsistent with this policy.
As a further security precaution, Adventure Travel Research asks you to provide a password when you register on our Web sites. You then have the option of storing that password on a cookie set on your computer. This way, you need not type in the password when you again access Adventure Travel Research's Web sites.
If the computer you are using is not for your sole use, after you have finished accessing an Adventure Travel Research Web site, you should click on the ''logout'' link, which will sign you off of the Web site. This action prevents other people from accessing your information. When you want to access member-only areas of Adventure Travel Research's Web sites at another time, you will need to sign in and type in your password. You will have the option of having your password emailed to you if you have forgotten what it is.
Personally Identifiable Information Contained
in User Content
Some sections of our Web site may allow users to post or transmit messages, comments, screen names, computer files and other materials. Adventure Travel Research does not monitor such transmissions, and therefore cannot be responsible for any personally identifiable information or other information that may be contained in such transmissions.
Links to Other Sites
We provide links on our Web site to other sites we think you will enjoy. We are not responsible for the content, practices or policies of sites operated by third parties. These sites operate independently of Adventure Travel Research and have established their own privacy and security policies. We encourage you to be aware when you leave our site and to read these policies at any site you visit.
Your Consent and Changes in Privacy Policy
By using Adventure Travel Research's Web sites, you consent to the collection and use of this information by Adventure Travel Research. As the nature of our business changes, Adventure Travel Research may need to change its Privacy Policy. If the policy is changed, this page will be updated. If there is a material change to this policy we will notify all users who are currently receiving email from Adventure Travel Research.
If you have any questions or suggestions about this Privacy Policy, please email privacy@letsplantrips.com. Alternatively, you can mail Adventure Travel Research at:
Privacy Coordinator Adventure Travel Research, LLC 122 Fairfield Street Saint Albans, VT 05478
Only questions about Adventure Travel Research's Privacy Policy should be addressed to the above addresses. Any inquiries sent to these addresses that are not related to the Privacy Policy will not be reviewed. You may address other concerns regarding Adventure Travel Research by visiting the "Contact Us" Web page.
Your Choices
We understand the importance of protecting our customers' privacy, and we therefore provide you with the opportunity to opt-out of having your personally identifiable information used or disclosed for certain purposes. Receiving promotional communications from Adventure Travel Research, including our Affiliates and our licensees, is optional. If you do not wish to receive promotional communications from Adventure Travel Research, including our Affiliates and our licensees, please call or write to us at the address below.
As described elsewhere in this Privacy Policy, it is also optional to allow us to share your personally identifiable information with selected reputable third parties so that they can provide you with promotional communications. If you do not wish us to do so, please call or write to us at the address below.
You may also use this address and phone number to request us to update or change any of your personally identifiable information, or to request additional information regarding our disclosure of your personally identifiable information to certain third parties for promotional purposes.
• Call us at (802) 524-9893.
• Write to us at Adventure Travel Research, 122 Fairfield Street, Saint Albans, VT 05478, and include your name, address, telephone number, email address and a note of instructions.
If you have previously agreed to receive email and/or email newsletters from us, you may use the address and phone number above to notify us that you no longer wish to receive such email and/or email newsletters.
As noted earlier in this Privacy Policy, Adventure Travel Research will not share your email address with third parties for them to send you promotional communications unless you have opted in to such use. If you have previously opted in to such use, you may use the address and phone number above to notify us that you no longer wish to have us share your email address with selected third parties for promotional purposes.
Because we plan our communications in advance, it may take several weeks for your request to become effective. If, due to human error, you continue to receive our communications, please contact us again and we will make every effort to correct the situation.