Headline News
Vail Resorts and National Forest Foundation Partner to Raise Conservation Funds
Vail Resorts, Inc., and the National Forest Foundation have partnered together to raise money for conservation projects in the White River National Forest in Colorado and the national forests of Lake Tahoe Basin in California and Nevada, where Vail Resorts operates its five mountain resorts of Vail, Beaver Creek, Breckenridge, Keystone and Heavenly.
Throughout the 2006/2007 winter season, Vail Resorts will offer guests at its five mountain resorts the opportunity to participate in a special fundraising effort by contributing $1 on season passes, $1 on online lift ticket transactions, and $1 per room night at its Colorado-based lodging properties. Each dollar raised by Vail Resorts will be matched with 50 cents by the National Forest Foundation. Vail Resorts and the National Forest Foundation expect to raise up to $600,000 (including the matching funds), three to four times more than the National Forest Foundation’s next largest fundraising program of this kind.
Proceeds collected by Vail Resorts will be donated to the National Forest Foundation to fund conservation projects in the two forest areas, which total more than 2.3 million acres. The voluntary $1 contribution will be added to the total amount of a season pass, each online lift ticket transaction or lodging night rate and will be explained to guests prior to their purchase. The National Forest Foundation will administer a process to determine which conservation projects and nonprofit organizations are selected to receive funding. The funds will be used to implement on-the-ground conservation projects in recreation, wildlife habitat improvement and stream restoration.
The National Forest Foundation is a nonprofit partner of the U.S. Forest Service. The National Forest Foundation helps the Forest Service improve the health of the 192-million-acre national forest system, and takes action to bring about solutions.
Building an informed, committed and active community of concerned citizens for the national forest system is an important National Forest Foundation goal. All Americans are encouraged to become Friends of the Forest™ through giving, volunteering and enjoying unforgettable outdoor experiences.
For more information about the Vail Resorts and National Forest Foundation program, visit www.snow.com. For information about Friends of the Forest™, visit www.becomeafriend.org.